Head of SEO/AEO (Search Everywhere) & Content

Making global brands
visible, trusted & cited in Organic & AI search

Blending content, product, PR & analytics to help brands win visibility across Organic and AI Search.

Norton logo LifeLock logo Avast logo AVG logo Seznam.cz logo Saxo Bank logo
Who I am

Marketer. Strategist. Growth Driver.

I help brands win in the new reality of search — uniting content, technical foundations, and analytics to build visibility where decisions happen: search engines & LLMs.

How I can help your business
1 — Strategy

SEO & AEO Growth Systems

Roadmaps that blend classic SEO with AEO: analytics & monitoring, content development, technical optimization, reputation, and distribution.

2 — Execution

AI‑ready Content & Tech

Content architectures, schema, and page formats designed for LLM retrieval and citation. Faster pipelines with AI‑assisted briefs, QA, and localization.

3 — Impact

Visibility, Trust & Sentiment

Measure and improve AI answer share of voice, sentiment, and referral traffic. Influence third‑party ecosystems that LLMs rely on.

Expertise

Deep skills that ship outcomes

AEO / AI Search Strategy SEO Leadership Content Strategy Analytics & Measurement Technical SEO CRO & UX Cross‑functional Enablement
Experience
2022 — Present · Prague

Gen Digital — Head of SEO/AEO (Search Everywhere) & Content

Leading Gen’s SEO & AEO across Avast, AVG & CCleaner. Building AI monitoring & measurement, AI‑ready content, and technical systems for LLM visibility.

2017 — 2022

Avast — Head of SEO & Content (prev. Senior SEO Manager)

Built and scaled global SEO & content programs, delivering strong YoY growth; improved technical SEO (speed, internationalization, crawl optimization).

2015 — 2017

Seznam.cz — SEO Consultant

Led SEO initiatives for major Czech platforms including Zboží.cz; drove significant organic growth via technical and content improvements.

Contact

Let’s talk about your growth

Connect on LinkedIn   OR   Open your email client

OR simply use this form to write to marvas@marvas.sk